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Caples Student Campaign of the Year Program

Award Amount
$3,000
Award Amount
Application deadline
April 30, 2025
Application deadline
Awarded By:

DMNews

Number of Awards & Eligibility: Two awards offered annually.
In order to qualify, students must meet the following criteria:
  1. This award is for international and U.S. students.
  2. Must be currently enrolled as an undergraduate student.
  3. Must design a direct marketing campaign for a real client as designated by DMNews.
  4. Must be 18 years of age, or older.

In order to qualify, students must meet the following criteria:

Description: This contest is open to all students who were enrolled as undergraduates at a U.S. college or university. Students must design a direct marketing campaign for a real client.

Application requirements for the Caples Student Campaign of the Year Program are:

  • Application form
  • Campaign materials
Additional Information: The Caples Awards, honoring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. With international chairs in 50 countries, it is supported by industry agencies, clients and suppliers; is run by industry volunteers; and is judged by more than 50 active, senior-level, international creative professionals. Over 200 creatives and marketers from around the world attend the annual awards presentation. We have revamped Caples to celebrate the boldest, most creative solutions to tough marketing problems in a three-day summit. More than 50 senior creative directors from around the world gather annually in New York City to judge submitted digital and direct work in 20+ categories.

Award Amount: The winner will receive a $5,000 cash prize and a fully paid trip to New York for the Caples Awards in November, including airfare and standard hotel room expenses. The winning individual or group will also receive an internship with Alloy Media + Marketing. The runner-up may receive a $1,000 cash prize. Please note: If a team wins the award, the prize money will be split equally among the members. Only two lead group members will be awarded the trip to New York.  The total dollars awarded for this scholarship is $3,000.

About DMNews:
Contact Information: Amanda Hassler
Address: 114 W. 26th St. 4th Floor New York, New York 10001
Email: caplesSCOTY@gmail.com , caplesSCOTY@gmail.com
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